Idea vs Execute

The idea is cheap and easy. Execute is expensive and hard. It’s true. Because at one time, I had ideas, something like ‘Twitter’ and Gojek before they exist but in a rough way. I’m sure so many people have the same ideas as well.

Hence, just like in the teamwork. When we work together with a designer, then non-designers shouldn’t feel and think like ‘That’s my idea” or “That’s his/her idea” and silently thinking the designer only executing the idea itself.

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My writing here is more personal, no fluff, no polished marketing speak. Just honest, spontaneous thoughts on design, work, and life. Always shared respectfully and without backing hidden interests or sides.