Calm is the 1st App for Meditation and Sleep (they claimed), especially in App Store. Calm is also an Apple award-winning app and app of the year by Apple.

The Head of Design, Chris Delbuck stated on the Invision blog in an interview that they are an anti app which is great. However, I’m actually thinking that they are also anti interface design 😆. these are just visual things. They don’t have a sleek and clean design style in their app. They tend to use more striking colours rather than ‘calm’ tone colours. It’s a bit ironic. Though, Calm seems a very successful app and has great UX.

Before they re-design their landing page (to be simpler, only the header and footer in the current version), they had several simple sections on their previous landing page. Some of it uses photo editing that blended the cropped photo with a dark green colour using a brush in Photoshop. But the editing was rough. Like…they just put the colour brush around it. Also, the purple gradient button seems unreplaceable for them. Actually, they’ve put gradient-like…everywhere. Not sure why. While most of the other similar mental health apps use different colour tones from the Calm app, those app looks similar tone colours amongst each other…the ‘more calm’ tone colours than the Calm app itself.