Link to the current site
Note: They have changed the colour brand for BukaPengadaan, assuming since the users are corporations, they are using dark red instead of light red.
Bukalapak (or written normally in Indonesia as ‘Buka Lapak’) means ‘Open Stores‘. It is one of the largest unicorn e-commerce in Southeast Asia.
BukaPengadaan is one of Bukalapak’s core products. It means ‘Buka Procurement’. There are three users here: buyer, vendor, and admin (our internal user). I’m focusing on buyer users here.
Team:
1 Product Designer (me)
1 UX Researcher
1 Project Manager
1 Data Analyst
2 Front End Dev
2 Back end dev
1 UI Engineer
Problem:
From the data we found that we had less of registers amount, users only stopped by to visit the landing page and not came back. We did find some assumptions of the reasons based on that. The UX Researcher interviewed the users and found some insights, that turns out the users have a lack of trust when need to register because the form was too long and they were unable to see any catalogue.
Solutions:
We did twice the iteration phase of our design process. First, based on the user interview we had a short form (Item’s name, Quantity and Unit’s name) for users to input about what item they were looking for on the front page of the landing page. However, apparently, after testing it, users were still unsure about what to find and need for their corporates.
So, we had the second iteration here as we put a Search Bar on the landing page at the top of the area to replace the short form. Hence, it’s more intuitive and easier for them to search for any item instead of inputting ‘Item’s name, Quantity and Unit name’ as the first step.
We moved the form of the register as the last step after users request the quotation of the price and we made it shorter.
